IMS asked us to create a marketing toolkit to sell their online insights platform to two audiences using two variants of one collateral. The variant shown here was targeted at small pharmacy owners, using a friendly and warm, illustration based approach.
Each service withing the offering has been colour coded and received and icon, the whole brochure was kept in the illustrated style, using infographics to explain the mechanisms and benefits of the online platform.
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Photography
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Animation, Illustration
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Illustration, Print
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Branding, Illustration
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